The perfume concentrates on a single ingredient, Ugandan vanilla, which is the foundation of the entire formulation. The fragrance idea was created and launched in collaboration with CARE, a company that gets this rare, creamy vanilla. "CARE is delighted to join with Pure DKNY on a project that will benefit women in Uganda while simultaneously educating US customers about the critical role women play in ending the cycle of global poverty," said the company's CEO. The DKNY initiative is the company's most recent accomplishment, and it will empower Ugandan women to work, study, and provide for their families.

Donna Karan's Pure DKNY Verbena perfume for women was launched in 2011. What is the scent of Pure DKNY Verbena? It's an aroma with a mix of delicious fresh, green, and floral scented tones that will leave you feeling refreshed, soothing, and naturally perfumed. When you examine it more closely after it has been applied, you will detect a lingering quality of milder fragranced fresh spicy, white flowers, and animal wildlife hints that conceal an essence of sensuous, pleasant, and balanced sensations.