Giorgio Armani's Fragrance Attitude perfume for men was launched in 2007. What does it smell like when you have Attitude? Well, it's a perfumed sensation that's enhanced by a bouquet of fragrant aromatic, balsamic, and sweet scented tones that'll leave you feeling warm, deep, and invigorating. When you examine it more closely after it's been applied, you'll detect a lingering quality of softer fragranced woody, warm spicy, and herbal hints that conceal an essence of exciting, sensuous, and soothing sensations.