Y

Creative. Doer. Accomplished. The scent of freedom to dream, dare and live to be accomplished.

Y for men from Yves Saint Laurent is the embodiment of these words. Y is not the story of an individual man, but of a generation of men: creative and doers – they dare to follow their passions and intuitions; to ask themselves the right questions and create their own path to self-accomplishment.

The eau de toilette represents the dual personality of those men: clear and bright on the top notes while strong and sensual on the heart and base notes. A white and dark masculine fougere, Y is the scent of freedom to dream, dare and live to be accomplished.

The bottle is sharp and minimalist in its construction but keeps a strong creative signature with the surprising Y notch on the back.

Everything starts with a why. #ThatsY