Armani Prive Cuir Amethyste

Cuir Amethyste has a leather note that is inspired by the genuine force of Russian Birch, and is an homage to leather’s immensely seductive second skin. Legend has it that when the Cossack soldiers were limited to the Russian plains, they would treat their leather boots by rubbing them with birch bark. Silver birch, which comes from the untamed depths of the Russian steppes, exudes the intensity of these vast natural regions. It smells like smoky, charred wood and reminds me of the warmth of a leather recliner warmed by a blazing fire on a chilly winter night.

Silver birch is an essential component of the leather harmony, which combines animal, leather, and tobacco notes to create an olfactory family of its own. Giorgio Armani was captivated by the rough beauty of leather and set out to tame it. He reworked this distinctive harmony with hints of benzoin and a powdered violet to soften and refine its stark force. The result is a delicate, well-balanced elixir that wraps the user in a loving embrace.