Pure Dkny

The perfume concentrates on a single ingredient, Ugandan vanilla, which is the foundation of the entire formulation. The fragrance idea was created and launched in collaboration with CARE, a company that gets this rare, creamy vanilla. “CARE is delighted to join with Pure DKNY on a project that will benefit women in Uganda while simultaneously educating US customers about the critical role women play in ending the cycle of global poverty,” said the company’s CEO. The DKNY initiative is the company’s most recent accomplishment, and it will empower Ugandan women to work, study, and provide for their families.